LocalSalaryHub Salary Report
Market Research Analysts and Marketing Specialists in Salt Lake City, UT · Generated June 4, 2026
Market Research Analysts and Marketing Specialists Salary in Salt Lake City, UT $64,670/yr
$64,670
Mean: $72,690
~$50,443 est. take-home
$31.09
Based on 2,080 hrs/yr
100
100 = national avg
Salary Distribution
Where the median falls between the 25th and 75th percentile.
25th %
$45,510
Median
$64,670
75th %
$86,990
Median is in the 46th percentile of the typical range
Market Research Analysts and Marketing Specialists in other UT cities
Compare the same occupation across cities in UT.
About Market Research Analysts and Marketing Specialists salaries in Salt Lake City, UT
Market Research Analysts and Marketing Specialists in Salt Lake City, UT earn a median of $64,670 per year, based on BLS Occupational Employment and Wage Statistics data. The mean salary is $72,690, which tends to skew higher because a small number of high earners pull the average up.
Most market research analysts and marketing specialists in this area earn between $45,510 and $86,990. Where you land depends on experience, employer type, and whether you have in-demand specializations.
That works out to roughly $31.09 per hour assuming a standard 2,080-hour work year. Actual hourly pay may differ for part-time or contract roles.
Career Outlook
13% growth. Companies can't stop spending on understanding what customers want and how they behave. The best analysts combine statistical modeling with actual marketing insight — data without context is just noise.
Worth knowing: Python or R plus experience with A/B testing and attribution modeling is the premium skill set. Tech and e-commerce companies pay the most — $120K+ for senior analysts who can own a marketing analytics function.
Market Research Analysts and Marketing Specialists Jobs in Salt Lake City, UT
Median: $64,670/yr — browse openings that fit.
Market Research Analysts and Marketing Specialists jobs on Indeed
Search thousands of openings
Market Research Analysts and Marketing Specialists on LinkedIn
Network & apply
Market Research Analysts and Marketing Specialists on ZipRecruiter
AI-matched positions
Market Research Analysts and Marketing Specialists on Glassdoor
Salary + reviews
Boost your skills
Courses for Market
External job listings · LocalSalaryHub may earn a referral fee
Frequently Asked Questions
What is the average salary for a market research analysts and marketing specialists in Salt Lake City?▾
The median — where half earn more and half earn less — is $64,670. The average (mean) is $72,690, which is higher because top earners pull it up.
How much does a market research analysts and marketing specialists make per hour in Salt Lake City?▾
About $31.09/hour, based on a standard 2,080-hour work year. Part-time or overtime hours will change the actual rate.
What is the salary range for market research analysts and marketing specialists in Salt Lake City?▾
The middle 50% earn between $45,510 and $86,990. Below $45,510 is typically entry-level; above $86,990 usually means significant experience or specialized skills.
Salary Conversion Table
How does $64,670 per year break down across different time periods?
| Period | Gross | Est. Take-Home |
|---|---|---|
| Yearly | $64,670 | $50,443 |
| Monthly | $5,389 | $4,204 |
| Biweekly | $2,487 | $1,940 |
| Weekly | $1,244 | $970 |
| Hourly (40h/wk) | $31.09 | $24.25 |
| Hourly (35h/wk) | $35.53 | $27.72 |
| Hourly (30h/wk) | $41.46 | $32.34 |
| Daily (8h) | $249 | $194 |
Take-home estimates use an effective tax rate of 22%. Actual amounts vary by filing status, deductions, and state tax.
Market Research Analysts and Marketing Specialists: Highest-Paying Cities in the U.S.
Top 10 cities nationwide for market research analysts and marketing specialists, based on BLS median salary data.
Related Occupations in Salt Lake City
Similar roles in the same field, ranked by national average salary.
Project Management Specialists
346 cities
Management Analysts
336 cities
Accountants and Auditors
348 cities
Business Operations Specialists, All Other
344 cities
Cost Estimators
338 cities
Compliance Officers
346 cities
Buyers and Purchasing Agents
347 cities
Loan Officers
339 cities
Get Salary Alerts
Be the first to know when Market Research Analysts and Marketing Specialists salaries change in Salt Lake City, UT.
Free alerts · No spam · Unsubscribe anytime