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Salary comparison

Market Research Analysts and Marketing Specialists: Boston vs Portland

Boston, MA pays about 20.0% more for market research analysts and marketing specialists on paper — $102,390 vs $85,350. But once you factor in what it costs to live there, Boston comes out ahead by $17,040 a year in real buying power.

Boston, MA

Median salary

$102,390

25th percentile

$78,060

75th percentile

$134,140

Hourly

$49.23

Cost index

100

Real buying power

$102,390/yr

Median adjusted for local cost of living.

Full Boston salary page

Portland, OR

Median salary

$85,350

25th percentile

$62,850

75th percentile

$124,900

Hourly

$41.03

Cost index

100

Real buying power

$85,350/yr

Median adjusted for local cost of living.

Full Portland salary page

What the numbers mean in practice

The headline gap is $17,040 a year (20.0%) in favor of Boston. That is the raw salary difference before any living costs.

Boston runs a cost index of 100 against the national baseline of 100; Portland sits at 100. After adjusting the median for those costs, Boston is the better deal by $17,040 a year — that is what each paycheck actually buys locally.

If you are weighing a move from Portland to Boston for this role, the raise needs to beat 20.0% to come out ahead after living costs. Anything below that and you are earning more on paper but keeping less.

Common questions

Where do market research analysts and marketing specialists earn more, Boston or Portland?

Boston pays $102,390 on median — about 20.0% more than Portland ($85,350). Based on BLS Occupational Employment and Wage Statistics.

Which city is the better deal after living costs?

Boston. Once you divide each median by the local cost index, Boston gives you roughly$102,390 of real buying power versus $85,350 in the other city.

All Market Research Analysts and Marketing Specialists salaries nationwide →