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Salary comparison

Market Research Analysts and Marketing Specialists: Charlotte vs Denver

Denver, CO pays about 19.4% more for market research analysts and marketing specialists on paper — $99,040 vs $82,930. But once you factor in what it costs to live there, Denver comes out ahead by $16,110 a year in real buying power.

Charlotte, NC

Median salary

$82,930

25th percentile

$62,320

75th percentile

$125,710

Hourly

$39.87

Cost index

100

Real buying power

$82,930/yr

Median adjusted for local cost of living.

Full Charlotte salary page

Denver, CO

Median salary

$99,040

25th percentile

$70,310

75th percentile

$129,570

Hourly

$47.62

Cost index

100

Real buying power

$99,040/yr

Median adjusted for local cost of living.

Full Denver salary page

What the numbers mean in practice

The headline gap is $16,110 a year (19.4%) in favor of Denver. That is the raw salary difference before any living costs.

Charlotte runs a cost index of 100 against the national baseline of 100; Denver sits at 100. After adjusting the median for those costs, Denver is the better deal by $16,110 a year — that is what each paycheck actually buys locally.

If you are weighing a move from Charlotte to Denver for this role, the raise needs to beat 19.4% to come out ahead after living costs. Anything below that and you are earning more on paper but keeping less.

Common questions

Where do market research analysts and marketing specialists earn more, Charlotte or Denver?

Denver pays $99,040 on median — about 19.4% more than Charlotte ($82,930). Based on BLS Occupational Employment and Wage Statistics.

Which city is the better deal after living costs?

Denver. Once you divide each median by the local cost index, Denver gives you roughly$99,040 of real buying power versus $82,930 in the other city.

All Market Research Analysts and Marketing Specialists salaries nationwide →