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Salary comparison

Market Research Analysts and Marketing Specialists: Charlotte vs New York

New York, NY pays about 21.2% more for market research analysts and marketing specialists on paper — $100,520 vs $82,930. But once you factor in what it costs to live there, New York comes out ahead by $17,590 a year in real buying power.

Charlotte, NC

Median salary

$82,930

25th percentile

$62,320

75th percentile

$125,710

Hourly

$39.87

Cost index

100

Real buying power

$82,930/yr

Median adjusted for local cost of living.

Full Charlotte salary page

New York, NY

Median salary

$100,520

25th percentile

$76,510

75th percentile

$130,700

Hourly

$48.33

Cost index

100

Real buying power

$100,520/yr

Median adjusted for local cost of living.

Full New York salary page

What the numbers mean in practice

The headline gap is $17,590 a year (21.2%) in favor of New York. That is the raw salary difference before any living costs.

Charlotte runs a cost index of 100 against the national baseline of 100; New York sits at 100. After adjusting the median for those costs, New York is the better deal by $17,590 a year — that is what each paycheck actually buys locally.

If you are weighing a move from Charlotte to New York for this role, the raise needs to beat 21.2% to come out ahead after living costs. Anything below that and you are earning more on paper but keeping less.

Common questions

Where do market research analysts and marketing specialists earn more, Charlotte or New York?

New York pays $100,520 on median — about 21.2% more than Charlotte ($82,930). Based on BLS Occupational Employment and Wage Statistics.

Which city is the better deal after living costs?

New York. Once you divide each median by the local cost index, New York gives you roughly$100,520 of real buying power versus $82,930 in the other city.

All Market Research Analysts and Marketing Specialists salaries nationwide →