Salary comparison
Market Research Analysts and Marketing Specialists: Denver vs Durham
Denver, CO pays about 6.4% more for market research analysts and marketing specialists on paper — $99,040 vs $93,110. But once you factor in what it costs to live there, Denver comes out ahead by $5,930 a year in real buying power.
Denver, CO
$99,040
$70,310
$129,570
$47.62
100
$99,040/yr
Median adjusted for local cost of living.
Durham, NC
$93,110
$62,400
$138,530
$44.76
100
$93,110/yr
Median adjusted for local cost of living.
What the numbers mean in practice
The headline gap is $5,930 a year (6.4%) in favor of Denver. That is the raw salary difference before any living costs.
Denver runs a cost index of 100 against the national baseline of 100; Durham sits at 100. After adjusting the median for those costs, Denver is the better deal by $5,930 a year — that is what each paycheck actually buys locally.
If you are weighing a move from Durham to Denver for this role, the raise needs to beat 6.4% to come out ahead after living costs. Anything below that and you are earning more on paper but keeping less.
Common questions
Where do market research analysts and marketing specialists earn more, Denver or Durham?
Denver pays $99,040 on median — about 6.4% more than Durham ($93,110). Based on BLS Occupational Employment and Wage Statistics.
Which city is the better deal after living costs?
Denver. Once you divide each median by the local cost index, Denver gives you roughly$99,040 of real buying power versus $93,110 in the other city.