Salary comparison
Market Research Analysts and Marketing Specialists: Minneapolis vs Portland
Minneapolis, MN pays about 14.7% more for market research analysts and marketing specialists on paper — $97,910 vs $85,350. But once you factor in what it costs to live there, Minneapolis comes out ahead by $12,560 a year in real buying power.
Minneapolis, MN
$97,910
$69,700
$128,360
$47.07
100
$97,910/yr
Median adjusted for local cost of living.
Portland, OR
$85,350
$62,850
$124,900
$41.03
100
$85,350/yr
Median adjusted for local cost of living.
What the numbers mean in practice
The headline gap is $12,560 a year (14.7%) in favor of Minneapolis. That is the raw salary difference before any living costs.
Minneapolis runs a cost index of 100 against the national baseline of 100; Portland sits at 100. After adjusting the median for those costs, Minneapolis is the better deal by $12,560 a year — that is what each paycheck actually buys locally.
If you are weighing a move from Portland to Minneapolis for this role, the raise needs to beat 14.7% to come out ahead after living costs. Anything below that and you are earning more on paper but keeping less.
Common questions
Where do market research analysts and marketing specialists earn more, Minneapolis or Portland?
Minneapolis pays $97,910 on median — about 14.7% more than Portland ($85,350). Based on BLS Occupational Employment and Wage Statistics.
Which city is the better deal after living costs?
Minneapolis. Once you divide each median by the local cost index, Minneapolis gives you roughly$97,910 of real buying power versus $85,350 in the other city.