Salary comparison
Market Research Analysts and Marketing Specialists: New York vs Rochester
New York, NY pays about 21.1% more for market research analysts and marketing specialists on paper — $100,520 vs $83,030. But once you factor in what it costs to live there, New York comes out ahead by $17,490 a year in real buying power.
New York, NY
$100,520
$76,510
$130,700
$48.33
100
$100,520/yr
Median adjusted for local cost of living.
Rochester, MN
$83,030
$62,180
$117,630
$39.92
100
$83,030/yr
Median adjusted for local cost of living.
What the numbers mean in practice
The headline gap is $17,490 a year (21.1%) in favor of New York. That is the raw salary difference before any living costs.
New York runs a cost index of 100 against the national baseline of 100; Rochester sits at 100. After adjusting the median for those costs, New York is the better deal by $17,490 a year — that is what each paycheck actually buys locally.
If you are weighing a move from Rochester to New York for this role, the raise needs to beat 21.1% to come out ahead after living costs. Anything below that and you are earning more on paper but keeping less.
Common questions
Where do market research analysts and marketing specialists earn more, New York or Rochester?
New York pays $100,520 on median — about 21.1% more than Rochester ($83,030). Based on BLS Occupational Employment and Wage Statistics.
Which city is the better deal after living costs?
New York. Once you divide each median by the local cost index, New York gives you roughly$100,520 of real buying power versus $83,030 in the other city.