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Salary comparison

Market Research Analysts and Marketing Specialists: New York vs Worcester

New York, NY pays about 11.3% more for market research analysts and marketing specialists on paper — $100,520 vs $90,300. But once you factor in what it costs to live there, New York comes out ahead by $10,220 a year in real buying power.

New York, NY

Median salary

$100,520

25th percentile

$76,510

75th percentile

$130,700

Hourly

$48.33

Cost index

100

Real buying power

$100,520/yr

Median adjusted for local cost of living.

Full New York salary page

Worcester, MA

Median salary

$90,300

25th percentile

$64,130

75th percentile

$123,330

Hourly

$43.41

Cost index

100

Real buying power

$90,300/yr

Median adjusted for local cost of living.

Full Worcester salary page

What the numbers mean in practice

The headline gap is $10,220 a year (11.3%) in favor of New York. That is the raw salary difference before any living costs.

New York runs a cost index of 100 against the national baseline of 100; Worcester sits at 100. After adjusting the median for those costs, New York is the better deal by $10,220 a year — that is what each paycheck actually buys locally.

If you are weighing a move from Worcester to New York for this role, the raise needs to beat 11.3% to come out ahead after living costs. Anything below that and you are earning more on paper but keeping less.

Common questions

Where do market research analysts and marketing specialists earn more, New York or Worcester?

New York pays $100,520 on median — about 11.3% more than Worcester ($90,300). Based on BLS Occupational Employment and Wage Statistics.

Which city is the better deal after living costs?

New York. Once you divide each median by the local cost index, New York gives you roughly$100,520 of real buying power versus $90,300 in the other city.

All Market Research Analysts and Marketing Specialists salaries nationwide →