Salary comparison
Market Research Analysts and Marketing Specialists: San Francisco vs Worcester
San Francisco, CA pays about 36.5% more for market research analysts and marketing specialists on paper — $123,250 vs $90,300. But once you factor in what it costs to live there, San Francisco comes out ahead by $32,950 a year in real buying power.
San Francisco, CA
$123,250
$82,510
$170,560
$59.25
100
$123,250/yr
Median adjusted for local cost of living.
Worcester, MA
$90,300
$64,130
$123,330
$43.41
100
$90,300/yr
Median adjusted for local cost of living.
What the numbers mean in practice
The headline gap is $32,950 a year (36.5%) in favor of San Francisco. That is the raw salary difference before any living costs.
San Francisco runs a cost index of 100 against the national baseline of 100; Worcester sits at 100. After adjusting the median for those costs, San Francisco is the better deal by $32,950 a year — that is what each paycheck actually buys locally.
If you are weighing a move from Worcester to San Francisco for this role, the raise needs to beat 36.5% to come out ahead after living costs. Anything below that and you are earning more on paper but keeping less.
Common questions
Where do market research analysts and marketing specialists earn more, San Francisco or Worcester?
San Francisco pays $123,250 on median — about 36.5% more than Worcester ($90,300). Based on BLS Occupational Employment and Wage Statistics.
Which city is the better deal after living costs?
San Francisco. Once you divide each median by the local cost index, San Francisco gives you roughly$123,250 of real buying power versus $90,300 in the other city.