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Salary comparison

Market Research Analysts and Marketing Specialists: Seattle vs Washington

Seattle, WA pays about 17.2% more for market research analysts and marketing specialists on paper — $102,170 vs $87,160. But once you factor in what it costs to live there, Seattle comes out ahead by $15,010 a year in real buying power.

Seattle, WA

Median salary

$102,170

25th percentile

$74,930

75th percentile

$161,120

Hourly

$49.12

Cost index

100

Real buying power

$102,170/yr

Median adjusted for local cost of living.

Full Seattle salary page

Washington, DC

Median salary

$87,160

25th percentile

$65,730

75th percentile

$123,760

Hourly

$41.91

Cost index

100

Real buying power

$87,160/yr

Median adjusted for local cost of living.

Full Washington salary page

What the numbers mean in practice

The headline gap is $15,010 a year (17.2%) in favor of Seattle. That is the raw salary difference before any living costs.

Seattle runs a cost index of 100 against the national baseline of 100; Washington sits at 100. After adjusting the median for those costs, Seattle is the better deal by $15,010 a year — that is what each paycheck actually buys locally.

If you are weighing a move from Washington to Seattle for this role, the raise needs to beat 17.2% to come out ahead after living costs. Anything below that and you are earning more on paper but keeping less.

Common questions

Where do market research analysts and marketing specialists earn more, Seattle or Washington?

Seattle pays $102,170 on median — about 17.2% more than Washington ($87,160). Based on BLS Occupational Employment and Wage Statistics.

Which city is the better deal after living costs?

Seattle. Once you divide each median by the local cost index, Seattle gives you roughly$102,170 of real buying power versus $87,160 in the other city.

All Market Research Analysts and Marketing Specialists salaries nationwide →