LocalSalaryHub Salary Report
Market Research Analysts and Marketing Specialists in Raleigh, NC · Generated August 15, 2026
Market Research Analysts and Marketing Specialists Salary in Raleigh, NC $78,980/yr
$78,980
Mean: $89,970
~$61,604 est. take-home
$37.97
Based on 2,080 hrs/yr
100
100 = national avg
Very affordable
Affordability score: 100/100
$2,856/mo
53%
Salary Distribution
Where the median falls between the 25th and 75th percentile.
25th %
$59,640
Median
$78,980
75th %
$111,720
Median is in the 37th percentile of the typical range
Market Research Analysts and Marketing Specialists in other NC cities
Compare the same occupation across cities in NC.
About Market Research Analysts and Marketing Specialists salaries in Raleigh, NC
Market Research Analysts and Marketing Specialists in Raleigh, NC earn a median of $78,980 per year, based on BLS Occupational Employment and Wage Statistics data. The mean salary is $89,970, which tends to skew higher because a small number of high earners pull the average up.
Most market research analysts and marketing specialists in this area earn between $59,640 and $111,720. Where you land depends on experience, employer type, and whether you have in-demand specializations.
That works out to roughly $37.97 per hour assuming a standard 2,080-hour work year. Actual hourly pay may differ for part-time or contract roles.
Career Outlook
13% growth. Companies can't stop spending on understanding what customers want and how they behave. The best analysts combine statistical modeling with actual marketing insight — data without context is just noise.
Worth knowing: Python or R plus experience with A/B testing and attribution modeling is the premium skill set. Tech and e-commerce companies pay the most — $120K+ for senior analysts who can own a marketing analytics function.
Market Research Analysts and Marketing Specialists Jobs in Raleigh, NC
Median: $78,980/yr — browse openings that fit.
Market Research Analysts and Marketing Specialists jobs on Indeed
Search thousands of openings
Market Research Analysts and Marketing Specialists on LinkedIn
Network & apply
Market Research Analysts and Marketing Specialists on ZipRecruiter
AI-matched positions
Market Research Analysts and Marketing Specialists on Glassdoor
Salary + reviews
Boost your skills
Courses for Market
External job listings · LocalSalaryHub may earn a referral fee
Frequently Asked Questions
What is the average salary for a market research analysts and marketing specialists in Raleigh?▾
The median — where half earn more and half earn less — is $78,980. The average (mean) is $89,970, which is higher because top earners pull it up.
How much does a market research analysts and marketing specialists make per hour in Raleigh?▾
About $37.97/hour, based on a standard 2,080-hour work year. Part-time or overtime hours will change the actual rate.
What is the salary range for market research analysts and marketing specialists in Raleigh?▾
The middle 50% earn between $59,640 and $111,720. Below $59,640 is typically entry-level; above $111,720 usually means significant experience or specialized skills.
Salary Conversion Table
How does $78,980 per year break down across different time periods?
| Period | Gross | Est. Take-Home |
|---|---|---|
| Yearly | $78,980 | $61,604 |
| Monthly | $6,582 | $5,134 |
| Biweekly | $3,038 | $2,369 |
| Weekly | $1,519 | $1,185 |
| Hourly (40h/wk) | $37.97 | $29.62 |
| Hourly (35h/wk) | $43.4 | $33.85 |
| Hourly (30h/wk) | $50.63 | $39.49 |
| Daily (8h) | $304 | $237 |
Take-home estimates use an effective tax rate of 22%. Actual amounts vary by filing status, deductions, and state tax.
Market Research Analysts and Marketing Specialists: Highest-Paying Cities in the U.S.
Top 10 cities nationwide for market research analysts and marketing specialists, based on BLS median salary data.
Related Occupations in Raleigh
Similar roles in the same field, ranked by national average salary.
Project Management Specialists
346 cities
Management Analysts
336 cities
Accountants and Auditors
348 cities
Business Operations Specialists, All Other
344 cities
Cost Estimators
338 cities
Compliance Officers
346 cities
Buyers and Purchasing Agents
347 cities
Loan Officers
339 cities
Get Salary Alerts
Be the first to know when Market Research Analysts and Marketing Specialists salaries change in Raleigh, NC.
Free alerts · No spam · Unsubscribe anytime
See more salary data
More pages tied to this occupation and region.
- Market Research Analysts and Marketing Specialists salaries nationwide — the national median and the highest-paying metros for market research analysts and marketing specialists across all states.
- All NC salary data — every occupation we cover in NC, ranked by median pay, plus the cities that pay the most.
- Market Research Analysts and Marketing Specialists in San Jose, CA — the top-paying city for market research analysts and marketing specialists in our dataset, in case you are weighing a move out of Raleigh.
- Project Management Specialists salary overview — a closely related role (same SOC major group) with a national median of $93,644.