LocalSalaryHub Salary Report
Market Research Analysts and Marketing Specialists in Appleton, WI · Generated June 14, 2026
Market Research Analysts and Marketing Specialists Salary in Appleton, WI $65,110/yr
$65,110
Mean: $70,110
~$50,786 est. take-home
$31.30
Based on 2,080 hrs/yr
100
100 = national avg
Very affordable
Affordability score: 100/100
$1,854/mo
42%
Salary Distribution
Where the median falls between the 25th and 75th percentile.
25th %
$50,890
Median
$65,110
75th %
$81,090
Median is in the 47th percentile of the typical range
Market Research Analysts and Marketing Specialists in other WI cities
Compare the same occupation across cities in WI.
About Market Research Analysts and Marketing Specialists salaries in Appleton, WI
Market Research Analysts and Marketing Specialists in Appleton, WI earn a median of $65,110 per year, based on BLS Occupational Employment and Wage Statistics data. The mean salary is $70,110, which tends to skew higher because a small number of high earners pull the average up.
Most market research analysts and marketing specialists in this area earn between $50,890 and $81,090. Where you land depends on experience, employer type, and whether you have in-demand specializations.
That works out to roughly $31.30 per hour assuming a standard 2,080-hour work year. Actual hourly pay may differ for part-time or contract roles.
Career Outlook
13% growth. Companies can't stop spending on understanding what customers want and how they behave. The best analysts combine statistical modeling with actual marketing insight — data without context is just noise.
Worth knowing: Python or R plus experience with A/B testing and attribution modeling is the premium skill set. Tech and e-commerce companies pay the most — $120K+ for senior analysts who can own a marketing analytics function.
Market Research Analysts and Marketing Specialists Jobs in Appleton, WI
Median: $65,110/yr — browse openings that fit.
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Frequently Asked Questions
What is the average salary for a market research analysts and marketing specialists in Appleton?▾
The median — where half earn more and half earn less — is $65,110. The average (mean) is $70,110, which is higher because top earners pull it up.
How much does a market research analysts and marketing specialists make per hour in Appleton?▾
About $31.30/hour, based on a standard 2,080-hour work year. Part-time or overtime hours will change the actual rate.
What is the salary range for market research analysts and marketing specialists in Appleton?▾
The middle 50% earn between $50,890 and $81,090. Below $50,890 is typically entry-level; above $81,090 usually means significant experience or specialized skills.
Salary Conversion Table
How does $65,110 per year break down across different time periods?
| Period | Gross | Est. Take-Home |
|---|---|---|
| Yearly | $65,110 | $50,786 |
| Monthly | $5,426 | $4,232 |
| Biweekly | $2,504 | $1,953 |
| Weekly | $1,252 | $977 |
| Hourly (40h/wk) | $31.3 | $24.42 |
| Hourly (35h/wk) | $35.77 | $27.9 |
| Hourly (30h/wk) | $41.74 | $32.56 |
| Daily (8h) | $250 | $195 |
Take-home estimates use an effective tax rate of 22%. Actual amounts vary by filing status, deductions, and state tax.
Market Research Analysts and Marketing Specialists: Highest-Paying Cities in the U.S.
Top 10 cities nationwide for market research analysts and marketing specialists, based on BLS median salary data.
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More pages tied to this occupation and region.
- Market Research Analysts and Marketing Specialists salaries nationwide — the national median and the highest-paying metros for market research analysts and marketing specialists across all states.
- All WI salary data — every occupation we cover in WI, ranked by median pay, plus the cities that pay the most.
- Market Research Analysts and Marketing Specialists in San Jose, CA — the top-paying city for market research analysts and marketing specialists in our dataset, in case you are weighing a move out of Appleton.
- Project Management Specialists salary overview — a closely related role (same SOC major group) with a national median of $93,644.